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ICYMI, what's a meme?

I had the same conversation on two separate occasions with two friends and former colleagues recently. "What’s a meme?” They asked me.

If you didn’t have to look up ICYMI to know that it means “In case you missed it”, then there is a good chance you also already know what a meme is.

A meme is a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users. Source:

One of these:

Or one of these: 

The two aforementioned friends did NOT know what a meme was, and maybe didn’t know what ICYMI stands for until they got this email. Neither of these gentlemen have a social media account outside of Linked In, which they ONLY have in case they need a new job someday.

What’s my point?

I have a few, but will try to keep it brief. This could turn into a paper on modern day marketing, but I won’t let it.

It speaks to the difficulty of marketing to multiple types of people. Sometimes your best advocates miss your best content. We find ourselves balancing multiple social media and other platforms, in addition to email and website.

My main purpose in writing this post is to share some of the funny memes I have created with people who may not have seen them yet, as they’ve only been shared on social media up to now. I hope you like them.

If you care to see what else you may have missed on social media, you can check out our constantly re-designed website, where we have pages dedicated to: Articles We’ve Shared on Social MediaOur Favorite PostsFavorite Tools and Resources, and other things.

While it has been a challenge to balance the multiple accounts, we’ve also greatly enjoyed and appreciated the differences each platform brings. Each medium has its own personality and we attempt to tailor our posts to the audience, even if we are posting the same meme. 

Watch for changes to the format of our emails as we continue to evolve how and what we communicate.

By the way - a HIGH FIVE TO YOU if you knew the reference above from one of my favorite movies ever, “A River Runs Through It”.

Thanks so much for reading, and wishing you many happy returns!



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